Spanish Prime Minister Pedro Sánchez has launched a new campaign promoting public transport as a modern and efficient alternative to luxury cars like Lamborghinis.

The initiative includes a €40 million investment to enhance public bicycle systems and subsidize electric bike purchases for individuals and businesses.

This move aligns with Sánchez's vision of a society with more public transport and fewer luxury vehicles, a statement that recently went viral.

The campaign features young people highlighting the benefits of public transport through hip hop, emphasizing its cost-effectiveness and time-saving advantages.

Sánchez urges city mayors to embrace sustainable mobility and move away from anti-climate policies.

The government aims to make public transport more accessible and appealing, reflecting a broader commitment to public services and sustainability.