The Barcelona Wine Week (BWW) has become a major event for the wine industry, gathering over 1,200 exhibitors and 24,000 professionals at the Fira de Barcelona.

This year, the event highlights wines from 81 of Spain's 103 denominations of origin, offering tastings, scientific talks, and cultural activities across the city.

Notable initiatives include wine pairings with Michelin-starred menus, unique tastings of pre-phylloxera wines, and collaborations with local venues like restaurants and libraries.

The event also serves as a platform for regions like Castilla y León to showcase their high-quality wines and expand into international markets.

Despite challenges like declining domestic wine consumption, industry leaders see opportunities in emerging markets such as Brazil and parts of Asia.

The BWW underscores Spain's commitment to innovation and global outreach in the wine sector.