Pamplona is set to burst into life as the famous San Fermín festival kicks off on July 6, 2024. The celebration begins with the 'chupinazo', a rocket launched from the town hall balcony at noon, signaling the start of the festivities.

For eight days, the city will be awash in a sea of red and white, filled with music, parades, and fireworks.

The highlight, the daily bull runs, commence on July 7, attracting thrill-seekers from around the world.

These daring sprints through Pamplona's old town streets start at 8 AM, ending at the bullring.

Visitors can witness this spectacle from various vantage points or even participate in the run itself.