The vibrant Feria de Málaga 2024 is set to captivate visitors with a week-long celebration of music, dance, and cultural festivities.

Kicking off with a grand fireworks display, the event promises a rich lineup of free activities, including traditional verdiales performances, concerts, and a spectacular equestrian show.

Highlights include a floral offering at the Basilica Santuario de Santa María de la Victoria and a concert by Carlos Baute.

Meanwhile, Málaga's hotels are gearing up for an 86.31% occupancy rate during the fair, as reported by the Costa del Sol Hotel Association.

Although slightly lower than last year's figures, last-minute bookings and favorable weather could boost these numbers.

The international demand remains strong, though domestic interest shows a slight decline, with shorter stays by Spanish tourists.